Article from MediaPost – Media Daily News
Powered by the same technology that runs several social networking sites, social networking technology incorporated in the Eurekster search engine will give users personalized search results based on the search behaviors of their friends and colleagues.
With the quick growth of social networking sites like friendster, this type of search site could be an interesting avenue for advertisers to reach a very targeted audience. As far as organic listings go, ranking is up to the opinions of the users and not to any type of optimization per se.
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