Lee Odden

B2B Companies Focus on Marketing for Sales

Lee Odden     Online Marketing

BtoB’s 2004 Marketing Priorities and Plans Survey of 422 marketing executives revealed that while b-to-b companies appear ready to boost spending in 2004, they generally will do so in an effort to produce short-term, measurable results, such as driving sales.

What better way to drive sales short term and cost effectivley than PPC search engine marketing?

Link to full article

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About Lee Odden

@LeeOdden is the CEO of TopRank Online Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.