TopRank Online Marketing
Lee Odden

B2B Companies Focus on Marketing for Sales

By Lee Odden     Online Marketing

BtoB’s 2004 Marketing Priorities and Plans Survey of 422 marketing executives revealed that while b-to-b companies appear ready to boost spending in 2004, they generally will do so in an effort to produce short-term, measurable results, such as driving sales.

What better way to drive sales short term and cost effectivley than PPC search engine marketing?

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