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Lee Odden

B2B Companies Focus on Marketing for Sales

By Lee Odden     Online Marketing

BtoB’s 2004 Marketing Priorities and Plans Survey of 422 marketing executives revealed that while b-to-b companies appear ready to boost spending in 2004, they generally will do so in an effort to produce short-term, measurable results, such as driving sales.

What better way to drive sales short term and cost effectivley than PPC search engine marketing?

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