Lee Odden

B2B Marketing – Better Targeting

Lee Odden     Online Marketing

Article from iMedia Connection

Snippet: “Now a B2B marketer can target online by industry classification in combination with traditional parameters such as geolocation, age, sex, income and what user behavior reveals about their interests,‚Äù says Dave Morgan, CEO of TACODA.”

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About Lee Odden

@LeeOdden is the CEO of TopRank Online Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.