Lee Odden

IT Companies Optimistic About Growth in 2004

Lee Odden     Online Marketing

Snippet: “Research firm IDC this week completed a Tech Marketing Barometer survey, designed to assess the level and direction of tech marketing spending over the next six to 12 months.”

We’re seeing the effect of technology companies increasing marketing budgets already. Plus, more companies are taking online marketing for high tech companies more seriously. Of particular note is the mix between keyword optimization and online public relations.

Article from BtoB Online

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About Lee Odden

@LeeOdden is the CEO of TopRank Online Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.