Q4 Online Ad Revenue Breaks Dot Com Boom Record
Smart marketers are shifting dollars to new media according to this Advertising Bureau-sponsored Internet Revenue Report, conducted independently by the New Media Group of PricewaterhouseCoopers. – Article from adweek.com IQ Interactive
Lycos Retooling to Social Network Model Outsources all display advertising sales to 24/7 Real Media. With over 100 social network sites out there, it will be interesting to see what comes of this change at Lycos. – Article at internetnews.com
Emarketer Predicts Slowdown in Growth of SEM Even so, the marketing for paid search advertising is still huge. There’s still a prime opportunity for local search advertising. – Reported by internetRetailer.com
Consumer Web Sites Cash in on B2B Advertising Opportunities
Consumer sites attract enormous at-work audiences during the day. By effectively capturing enough information, business visitors present high value advertising opportunities for B2B marketers. – Article from Clickz.com