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Lee Odden

Online Marketing News

By Lee Odden     Online Marketing

MSN Kills Pop-Ups – iMedia Connection

New Yahoo Index (sans Google?) For example: http://search.yahoo.com/bin/search?p=online+marketing – What’s not to like? TopRank site is at #2 – even if it’s an old domain name.

Dayparting – What is it, and should you be doing it? – From About Web Search


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Lee Odden

Online Marketing News

No posts for a while, tsk tsk. What can I say? Business has been brisk.

Yahoo to Turn Stop Showing Google in Search Results – Kevin Lee makes argument for XML feeds for Inktomi inclusion in this article from Clickz.

Q4 Online Ad Revenue Breaks Dot Com Boom Record
Smart marketers are shifting dollars to new media according to this Advertising Bureau-sponsored Internet Revenue Report, conducted independently by the New Media Group of PricewaterhouseCoopers. – Article from adweek.com IQ Interactive

Online Ad Media Increases Share iMedia Brand Summit.

Lycos Retooling to Social Network Model Outsources all display advertising sales to 24/7 Real Media. With over 100 social network sites out there, it will be interesting to see what comes of this change at Lycos. – Article at internetnews.com

Emarketer Predicts Slowdown in Growth of SEM Even so, the marketing for paid search advertising is still huge. There’s still a prime opportunity for local search advertising. – Reported by internetRetailer.com

Consumer Web Sites Cash in on B2B Advertising Opportunities
Consumer sites attract enormous at-work audiences during the day. By effectively capturing enough information, business visitors present high value advertising opportunities for B2B marketers. – Article from Clickz.com

Large Marketers Moving to Online Internet Marketing – iMedia Brand Summit Reported by AdAge.com

PPC firms FindWhat.com and European Espotting.com Merge – This deal allows FindWhat.com the opportunity to expand globally. – From MediaDailyNews

Technology Marketing Increases with IT Spending – From BtoB


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