TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing.
BtoB’s 2004 Marketing Priorities and Plans Survey of 422 marketing executives revealed that while b-to-b companies appear ready to boost spending in 2004, they generally will do so in an effort to produce short-term, measurable results, such as driving sales.
What better way to drive sales short term and cost effectivley than PPC search engine marketing?
Here’s an interesting tidbit from Google: A recent patent filed by Sergey Brin for their search technology “invention” that describes some of the inner workings of how Google ranks pages. After reading this you’ll either: a) get very excited b) fall asleep
If you’re interested in that, you’ll also like the classic “The Anatomy of a Search Engine. I’m sure there are a few out there that would like to see a digested version of this information that provides specific web development and copywriting guidelines. For the most part, it’s still true that a site with robust, quality content that is well-linked will do nicely on Google.
Lessons Learned
Marketing Wisdom Report (pdf)
A new, free report (PDF format) from the folks at Marketing Sherpa contains 99 lessons learned stories and quotes organized by organization name.
According to a study conducted by OneStat, two- and three-word searches are the norm for Web searchers. Nearly 33 percent of a sample of 2 million Web searchers monitored in the past two months used
two-word queries and 26 percent used three-word queries.
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