Are we doing something right?

Posted by Lee Odden on Mar 3rd, 2004 in Online Marketing |

Took a look at our main site server logs and noticed this interesting list of visitors over the past few weeks:

citicorp.com
hilton.com
bankofamerica.com
intuit.com
fedex.com
kingston.net
lucent.com
norwest.com
nutrisystem.com
ford.com
disney.com
ballyfitness.com
mmm.com

Now the question is, how many of these companies contacted us? Answer, one. But that’s not my point for the list. It’s to show that major brands do indeed click on organic search engine listings when researching online marketing vendors. Each of these companies found our TopRank site through a search on Google or Yahoo using variations of: search engine marketing firms, search engine optimization firms, online marketing firms, etc.

A separate issue for our site is redesign and improving usability for improved conversion. In the meantime, it’s interesting how many prospective clients and clients have pondered whether their Fortune 1000 prospects use search engines to find B2B vendors. The answer is, Yes! Organic site listings are probably one of the best converting online marketing tactics we’ve ever used and helped clients use.