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Are we doing something right?

Posted on Mar 3rd, 2004
Written by Lee Odden
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    Took a look at our main site server logs and noticed this interesting list of visitors over the past few weeks:

    citicorp.com
    hilton.com
    bankofamerica.com
    intuit.com
    fedex.com
    kingston.net
    lucent.com
    norwest.com
    nutrisystem.com
    ford.com
    disney.com
    ballyfitness.com
    mmm.com

    Now the question is, how many of these companies contacted us? Answer, one. But that’s not my point for the list. It’s to show that major brands do indeed click on organic search engine listings when researching online marketing vendors. Each of these companies found our TopRank site through a search on Google or Yahoo using variations of: search engine marketing firms, search engine optimization firms, online marketing firms, etc.

    A separate issue for our site is redesign and improving usability for improved conversion. In the meantime, it’s interesting how many prospective clients and clients have pondered whether their Fortune 1000 prospects use search engines to find B2B vendors. The answer is, Yes! Organic site listings are probably one of the best converting online marketing tactics we’ve ever used and helped clients use.

    About the author

    Lee Odden has been recognized as a top B2B Marketing professional by Forbes, The Economist and the Wall Street Journal. For over 20 years he's worked with his team at TopRank Marketing to help elevate the B2B marketing industry through creative marketing programs that deliver more authentic, experiential and inclusive content for brands like LinkedIn, Dell and Adobe. Lee is the author of Optimize and has published over 1.4 million words on his agency's B2B marketing blog. As a trusted marketing thought leader, he has given nearly 300 presentations in 20 different countries on B2B content, search and influencer marketing. When not marketing, Lee is probably running, cooking or traveling.

    B2B Marketing

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