Representatives from Google, Yahoo!, America Online, and AskJeeves sounded off at the Search Engine Strategies Conference & Expo in New York City in regard to the evolution of search. Personalization and content integration. Yahoo justifies combining paid and organic listings while Google argues searches appreciate a distinction between paid and organic listings.
As a searcher, I would rather know whether search results are paid or not. If they are relevant, I will click on either. From Media Daily News
AOL’s ICQ launches Friendster-style service From Reuters