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Lee Odden

Google Extends AdWords Reach: Gmail No Hoax

By Lee Odden     Online Marketing

In a Google AdWords announcement today, two new developments were announced regarding improvements with Google AdWords.
Snippet:
“We’re pleased to introduce two improvements to AdWords that will help improve your ROI and help you reach additional targeted prospects. First, we’re adjusting the price of certain clicks based on expected value to help ensure better performance for advertisers. Second, we’re extending the reach of contextually-targeted advertising to ads in approved email programs, including Gmail and HTML newsletters.”

Other coverage on Google Gmail from MediaDailyNews


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