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Lee Odden

Online Marketing and Search Engine News

By Lee Odden     Online Marketing

Google Debuts Expanded Local Targeting Capability – From MediaDailyNews

NPR has been running an interesting series titled “The Search Engine Wars

Here’s a specific story on search engine optimization – It covers briefly what most SEO firms do, ethical optimization, and then gets into “gaming Google” and covers below board tactics used by rogue SEOs and how search engines deal with those tactics. In the end, the continuing efforts made by search engines to minimize manipulation and improve search results is better for everyone.

Study: Internet users loyal to search engines – From DMNews

One Word Search is Over – Two-word and three-word search phrases have grown in popularity. From eMarketer

New Amazon Search Engine – From eWeek

BK Launches Subservient Chicken – From the agency that brought you the cool Mini Cooper ads. There’s even a site that tracks what the “Chicken” will and won’t do.


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Lee Odden

Online Marketing and Search Engine News

How Important is On-Site Search? – MarketingVox

Marketing Services Drive Yahoo! First-Quarter Revenues up 91 Percent – Media Daily News

WebTrends Parent to Acquire WebPosition Gold
Benefits of the combination touted by First Place software include:
* Comprehensive solutions for Search Engine Marketing and Search Engine Optimization
* A more holistic view of the website: its content, structure, and flow; including greater insight into how visitors and search engines interact with the website
* Guidance on how to properly design web pages to convey information that is most relevant to the searches being conducted by Internet users
* Accelerated ROI across all Web initiatives
I am very interested to see what his combined product will look like. Integration of web site analytics more closely with on-page optimization could prove to be a very useful tool.

Gmail screenshots

What Future for Google? - From eMarketer


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