Google Debuts Expanded Local Targeting Capability – From MediaDailyNews
NPR has been running an interesting series titled “The Search Engine Wars”
Here’s a specific story on search engine optimization – It covers briefly what most SEO firms do, ethical optimization, and then gets into “gaming Google” and covers below board tactics used by rogue SEOs and how search engines deal with those tactics. In the end, the continuing efforts made by search engines to minimize manipulation and improve search results is better for everyone.
Study: Internet users loyal to search engines – From DMNews
One Word Search is Over – Two-word and three-word search phrases have grown in popularity. From eMarketer
New Amazon Search Engine – From eWeek
BK Launches Subservient Chicken – From the agency that brought you the cool Mini Cooper ads. There’s even a site that tracks what the “Chicken” will and won’t do.
Online Marketing and Search Engine News
How Important is On-Site Search? – MarketingVox
Marketing Services Drive Yahoo! First-Quarter Revenues up 91 Percent – Media Daily News
WebTrends Parent to Acquire WebPosition Gold –
Benefits of the combination touted by First Place software include:
* Comprehensive solutions for Search Engine Marketing and Search Engine Optimization
* A more holistic view of the website: its content, structure, and flow; including greater insight into how visitors and search engines interact with the website
* Guidance on how to properly design web pages to convey information that is most relevant to the searches being conducted by Internet users
* Accelerated ROI across all Web initiatives
I am very interested to see what his combined product will look like. Integration of web site analytics more closely with on-page optimization could prove to be a very useful tool.
What Future for Google? - From eMarketer
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