Overture Announces Local Match – New feature allows you to assign specific geographic locations to keywords. To sign up for Local Match, you create an account by entering basic company info and location information. Keywords can be entered manually or imported from your Precision Match account if you are already using Overture. You add funds separate from your Precision Match account.
Ads are displayed the same as regular Overture sponsored listings, but when the ad is clicked on, instead of going to your site, a “Locator” page appears, displaying your address, store hours, a map, a link to your Web site.
I’m not keen on the Locator page concept as a web site or landing page would be more effective. Google has offered Regional and Local targeting for a while now and those ads go directly to the advertiser’s web site instead of an intermediary page.