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Lee Odden

Online Marketing

By Lee Odden     Online Marketing

Overture Announces Local Match – New feature allows you to assign specific geographic locations to keywords. To sign up for Local Match, you create an account by entering basic company info and location information. Keywords can be entered manually or imported from your Precision Match account if you are already using Overture. You add funds separate from your Precision Match account.

Ads are displayed the same as regular Overture sponsored listings, but when the ad is clicked on, instead of going to your site, a “Locator” page appears, displaying your address, store hours, a map, a link to your Web site.

I’m not keen on the Locator page concept as a web site or landing page would be more effective. Google has offered Regional and Local targeting for a while now and those ads go directly to the advertiser’s web site instead of an intermediary page.

Google AdWords Announces Improved Ad Relevancy – Google sent out an email to AdWords advertisers informing them of “ad quality improvements”. Basically it looks like Google is working to make broad match phrases more efficient.

Other Online Marketing News:
Online spending rose by 59 percent from Q1 2003 to the same quarter this year
60 Percent More Small Medium Businesses Are Using Internet Yellow Page Advertising – According to research from The Kelsey Group and ConStat, Inc. – from iMedia Connection
Internet advertising expected to reach $11.4 billion in 2008 – according to a new report by PricewaterhouseCoopers LLP. From Media Daily News


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Lee Odden

Online Marketing

Google AdSense Announces New Features
*WebSearch plus AdSense for search – Allows you to add Google search within the pages of your own sites and “monetize” the search results via Google ads.

*AdSense preview tool – Enables you to preview the types of ads that would appear before making your ad criteria selections live.

*Additional Scandinavian languages have been added as well.

Business Executives Frustrated with Consumer Search Engines – Conclusion of a recent study reported by eMarketer. If you’re involved with B2B search engine marketing or SEO, this article is a good read.

Interestingly enough, a new Business Search Engine Launched – find.com


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Lee Odden

Online Marketing

Big Company Marketing Execs Plan to Continue Internet Spending – From Media Daily News

Thousands of bloggers without access to their blogs – From Wired News

Blog readers are more mature and affluent than expected and more prone to click on ads and buy online – From eMarketer


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