Lee Odden

Online Marketing for Results

Lee Odden     Online Marketing

Marketers Focus on Measurable Results – “Marketing Challenges 2004” survey conducted by Forrester Consulting by Unica Corp., a developer of enterprise marketing management software indicated 43% of respondents said they would increase spending on the Internet. – From BtoB Online

Microsoft Buys Lookout’s Search Tool – from iMedia Connection

Google Toolbar Adds “Browse by Name” Feature. Similar to the RealNames feature from way back, you can enter a phrase in your url or address bar and if Google deems there is an exact match, that site is delivered. If not, regular search results appear.

Google Acquires Picasa . Initially, Google partnered with Picase to improve photo publishing on Google’s Blogger.com service.

Yahoo Acquires Web Startup Oddpost – Oddpost provides a web-based email and news aggregation with no ads. At least until now.

Sponsored text advertising increases brand awareness by 27%, according to study findings released Wednesday by the Interactive Advertising Bureau and Nielsen//NetRatings

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About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.