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Archive for August, 2004


Lee Odden

Google Browser

Lee Odden on Aug 25th, 2004     Online Marketing

A Google Browser. Now that sounds very interesting. Jason Kottke makes some compelling observations.

Lee Odden

Predict Yahoo Search Results">Predict Yahoo Search Results

Lee Odden on Aug 24th, 2004     Online Marketing

This is a pretty nifty way to find out what your visibility in Yahoo will be after your site is visited by SLURP. From JonnyGoodBoy’s Weblog

Lee Odden

Search Engine News

Lee Odden on Aug 24th, 2004     Online Marketing

MSN Puts Beta Version of New Search on Hold via Microsoft Watch

Search Engine Optimization – Now More Than Ever From NMA. Increasing prices on PPC programs and lack of inventory is driving more advertisers to organic search engine optimization. Add Yahoo and the new MSN algorithmic search improvements and now is a great time for SEO.

anoox.com – New Search Engine. Unfortunately, Anoox is not open for search business yet, but takes an interesting “not for profit” perspective on their business model.

Lee Odden

Search Engine Blogs

Lee Odden on Aug 19th, 2004     Online Marketing

It wasn’t that long ago that Google Blog came on the scene, well now Yahoo Blog has launched. Hopefully Yahoo will post more often than Google has…

Lee Odden

Search Engine News

Lee Odden on Aug 16th, 2004     Online Marketing

Search Engines = Satisfaction – Pew Internet & American Life Project and comScore Networks revealed in a Data Memo on Search Engines Report that use of search engines ranks behind only e-mail as a frequent online activity and that 87% of search engine users say they find the information they want most of the time. Nothing new to those in search engine marketing, but the data is important to reinforce the fact that users are increasingly satisfied with their search experience. From an advertiser’s perspective that means search engines visibility will continue as an important contributor to brand exposure as well as a direct lead and sales tool. Via MediaDaily News

Lee Odden

Google IPO

Lee Odden on Aug 11th, 2004     Online Marketing

Google sent out a notice today notifying potential investors that they’ve updated the Prospectus. I haven’t noticed yet what’s changed, but it’s an interesting read.

Lee Odden

Online Marketing News

Lee Odden on Aug 11th, 2004     Online Marketing

Online Advertising РeMarketer projects US online ad spending will surpass $9 billion this year — a new high since 2000.

Is Overture Getting Ready to Add New Fees? – Search Engine Watch Forum via Search Engine Lowdown

Yahoo and Ask Jeeves increase local search offerings – DMNews

Yahoo buys travel company – “Yahoo has quietly purchased FareChase, a small online travel company, to help broaden its Web search capabilities.” – News.com

IceRocket Search Engine gets backing from Internet billionare, Mark Cuban – News.com

Measuring Search Engine Marketing ROI – BtoBOnline

Vertical Search Alternatives to Google, Yahoo, MSN – BtoBOnline

Lee Odden

Search Engine Strategies San Jose

Lee Odden on Aug 11th, 2004     Online Marketing

I have to say, the Search Engine Strategies, San Jose conference was amazing. What an incredible collection of people, all interested in the online marketing space. I heard estimates of 2500 – 4000 attendees, by far the largest showing of any SES show to date. Representatives from Google, Yahoo, MSN, Ask and others presented at multiple sessions, providing priceless information on the current state and future of the search engine industry and marketing online.

I also met some great presenters and attendees of the show – too many to list here.

What’s really incredible is that my company now has direct insight into the nature of search marketing that we can bring to our clients, adding tremendous value the services we provide. I am recommending more of our staff attend the next SES conference in Chicago later this year.

Lee Odden

Google Dance

Lee Odden on Aug 3rd, 2004     Online Marketing

Am at the Google Dance right now. Google was kind enough to provide laptop Internet access along with food, drinks, video games, volleyball and karoke. More later.

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