TopRank Online Marketing
Lee Odden

Search Engine News

By Lee Odden     Online Marketing

MSN Puts Beta Version of New Search on Hold via Microsoft Watch

Search Engine Optimization – Now More Than Ever From NMA. Increasing prices on PPC programs and lack of inventory is driving more advertisers to organic search engine optimization. Add Yahoo and the new MSN algorithmic search improvements and now is a great time for SEO.

anoox.com – New Search Engine. Unfortunately, Anoox is not open for search business yet, but takes an interesting “not for profit” perspective on their business model.


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Lee Odden

Search Engine News

Search Engines = Satisfaction – Pew Internet & American Life Project and comScore Networks revealed in a Data Memo on Search Engines Report that use of search engines ranks behind only e-mail as a frequent online activity and that 87% of search engine users say they find the information they want most of the time. Nothing new to those in search engine marketing, but the data is important to reinforce the fact that users are increasingly satisfied with their search experience. From an advertiser’s perspective that means search engines visibility will continue as an important contributor to brand exposure as well as a direct lead and sales tool. Via MediaDaily News

MSN Search Takes Link Analysis to the Next Level – Paper discusses taking foundations of PageRank and HITS to the next level using Block-Level Link Analysis. Current popular algorithms associate a single web page with a single semantic topic, but many single pages contain multiple semantic topics. Block-Level Link Analysis breaks up a page into seperate nodes using page layout analysis – Via SearchEngineLowdown, Jason Dowdell and MarketingVox


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