Search Engine News :: Search Engine Lowdown: Google Exec Spills the Beans!: “* 28% of Google searches are for a ‘product name’, 9% are for a ‘brand name’ and 5% are searches for a ‘company name’. ‘Brand’ keywords also have a 8x higher ROI than generic keywords.”
Archive for September, 2004
Google Browser
Lee Odden on Sep 22nd, 2004 Online MarketingGoogle registered the domain name, gbrowser.com. Hmmm. The Mozilla Firefox browser would be an awesome basis for a Google Browser. Bring it on. From
Online Marketing
Lee Odden on Sep 14th, 2004 Online MarketingMarketers Increasing Online Marketing Budgets – DIRECT magazine’s recent survey of its readers shows more money moving online.
Google Local Gets Updated. Now includes maps with business locations marked in search results. This is a nice upgrade and appears to work pretty well. – from Google Weblog
AOL to Launch Shopping Comparison Site. “About ten percent of online holiday shoppers visited a comparison shopping site like this last year, showing that they’ve become popular, but still have much growth potential.” from MarketingVox
Firefox 1.0 Now Available – I’ve been using this browser for a year and it’s by far a favorite over Opera or any other non-MSIE browser.
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