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Archive for September, 2004

Lee Odden

Search Engine News

Lee Odden on Sep 30th, 2004     Online Marketing

Search Engine News :: Search Engine Lowdown: Google Exec Spills the Beans!: “* 28% of Google searches are for a ‘product name’, 9% are for a ‘brand name’ and 5% are searches for a ‘company name’. ‘Brand’ keywords also have a 8x higher ROI than generic keywords.”

Lee Odden

Google Browser

Lee Odden on Sep 22nd, 2004     Online Marketing

Google registered the domain name, Hmmm. The Mozilla Firefox browser would be an awesome basis for a Google Browser. Bring it on. From

Lee Odden

Online Marketing

Lee Odden on Sep 14th, 2004     Online Marketing

Marketers Increasing Online Marketing Budgets – DIRECT magazine’s recent survey of its readers shows more money moving online.

Google Local Gets Updated. Now includes maps with business locations marked in search results. This is a nice upgrade and appears to work pretty well. – from Google Weblog

AOL to Launch Shopping Comparison Site. “About ten percent of online holiday shoppers visited a comparison shopping site like this last year, showing that they’ve become popular, but still have much growth potential.” from MarketingVox

Firefox 1.0 Now Available – I’ve been using this browser for a year and it’s by far a favorite over Opera or any other non-MSIE browser.

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