Search Engine News :: Search Engine Lowdown: Google Exec Spills the Beans!: “* 28% of Google searches are for a ‘product name’, 9% are for a ‘brand name’ and 5% are searches for a ‘company name’. ‘Brand’ keywords also have a 8x higher ROI than generic keywords.”
Search Engine News
Related Posts You May Enjoy Reading:
No related posts.
@LeeOdden is the CEO of TopRank Online Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.