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Lee Odden

Search Engine News

By Lee Odden     Online Marketing

Search Engine News :: Search Engine Lowdown: Google Exec Spills the Beans!: “* 28% of Google searches are for a ‘product name’, 9% are for a ‘brand name’ and 5% are searches for a ‘company name’. ‘Brand’ keywords also have a 8x higher ROI than generic keywords.”


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