Google Rules BtoB Search
Excellent article from Marketing Sherpa and Enquiro based on surveys taken by 1,500 business execs and IT pros.
Lesson #1. Google’s dominance is overwhelming in B-to-B
Lesson #2. Searchers are often warm (not yet hot) prospects
Lesson #3. Organic results are far more noticed than paid ads
Lesson #4. Position counts for clicks – but so does your copy
Lesson #5. 18.9% of Prospects Visit You *Before* Search Engines
BtoB Search Myths
One of the BtoB Myths metioned in the article that I often hear: “People don’t do searches for big ticket B2B products and services.” The article gives some good examples of how that’s just not true. We have client SEO programs that also prove it’s not true. A search on Wordtracker or Overture keyword suggestion tools for any of a variety of big ticket concepts reveals a pretty healthy amount of search activity.