TopRank Online Marketing

Archive for December, 2004


Lee Odden

Google Featured on 60 Minutes

Lee Odden on Dec 30th, 2004     Online Marketing

Search Engine Watch picks up that Google Will Be Featured on 60 Minutes this Sunday. The web version of the interview is already online.

Lee Odden

Ask Jeeves gets most of it’s revenue from competition

Lee Odden on Dec 30th, 2004     Online Marketing

Some recent coverage on Forbes.com points out Standard & Poor initiating a “hold” rating indicating Ask Jeeves “faces significant and mounting competition.” Google Ads provided 69% of revenues for most of 2004. What would happen if the Google/Ask Jeeves relationship ended? I’ve been looking at Ask.com more ofen lateley and the search engine has definitley improved.

Lee Odden

Froogle Beta Updated

Lee Odden on Dec 30th, 2004     Online Marketing

Froogle added a wish list feature and product ratings to some listings according to MarketingVOX via Internet Retailer. You can create your own wish list and you can also search for others’ wish lists by their email address.

Lee Odden

Tsunami Help Links

Lee Odden on Dec 30th, 2004     Online Marketing

I was thinking about which links to post outside of the Red Cross regarding information on the Tsunami in Asia and found ResearchBuzz pretty much sums it up here.

Lee Odden

New Blog Design

Lee Odden on Dec 29th, 2004     Online Marketing

You may have noticed we’ve upgraded the design of the Online Marketing Blog. In my opinion it’s a BIG upgrade. Thank you Thomas for all your work on this. I’m very open to feedback on the updated design so leave comments if you like.

Best wishes for the new year!

Lee Odden

More SEO Aggregation

Lee Odden on Dec 29th, 2004     Online Marketing

WebSourced merges with Meandaur – Or to be more accurate: CGI, parent of WebSourced, which operates KeywordRanking.com and Global Promoter announced a merger with Proceed Interactive, formerly known as Meandaur. From Search Engine Lowdown

Lee Odden

Gigablast Site Search

Lee Odden on Dec 28th, 2004     Online Marketing

Gigablast now offers a cool, free Site Search feature that allows you to add search to your web site. You can limit the urls in the search results to just your web site or you can allow multiple sites to be searched. I set this up as a test on the TopRank site. It works well and I especially like the clustering feature. Plus there’s no reference to Gigablast and no ads. At least for now.

Lee Odden

Search Google Sponsored Links

Lee Odden on Dec 28th, 2004     Online Marketing

Google Search – Sponsored Links: Nifty.

Lee Odden

Search Articles

Lee Odden on Dec 28th, 2004     Online Marketing

Kevin Ryan posts a great article at: iMediaConnection: SearchTHIS: Buy Your Own Search Listings on how publishers go around agencies to establish direct relationships with clients.

Lee Odden

FORTUNE Posts on Blogs

Lee Odden on Dec 27th, 2004     Online Marketing

Blogs have become a force business can’t afford to ignore. This is a great article with examples of the power of blogs for business. From FORTUNE

Lee Odden

New Santy variants spread via search engines

Lee Odden on Dec 27th, 2004     Online Marketing

Two new Santy variants are using the AOL, Yahoo and Google search engines to find new targets to infect, Symantec Security Response warned in two weekend advisories.New From SearchSecurity.com

Lee Odden

Keyword Research Tools

Lee Odden on Dec 26th, 2004     Online Marketing

Here’s an interesting Keyword Research Tool using Overture and Wordtracker data. It goes a step further than some of the free tools and offers suggestions and a sort of score for how difficult it might be to rank well for a particular keyword phrase.

Another similar free keyword suggestion tool using both Wordtracker and Overture data is offered at Digital Point.

Google suggest can be useful for Google-specifc keyword reseach.

DaveN has made a cool tool that uses Google Suggest data so you can scrape more than the default 10 search term suggestions.

Of course there’s the Overture Keyword Selector, Wordtracker and the Google AdWords Keyword Sandbox.

There are others, but this is all I have time for now.

Hope everyone has had a happy holiday!

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