Excellent article from Amanda Watlington on the need for keyword research on blogs and blog marketing.
Of course I am very much in agreement that blogs and their pages, like any other document that can be indexed by a search engine, should be influenced by keyword research and analysis. For example, search for “marketing blog” or “marketing blogs” on Google. Our blog is #1 or #2 out of 6 million plus search results for a reason. I could have named it “Lee’s blog” or “TopRank blog”. But who would ever search on those names? Anyway, nice article Amanda.
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