Report: Blogs Hotting Up on Madison Avenue – MarketingVOX. Full article at: Business Week – This is a pretty optimistic article on blogs.
Quite a contrast to the commentary by Robert W. Bly in DM News a few months ago. In fact, that article had so much feedback (disagreeing with his position that blogs are not worthwhile marketing tools for business) that he recently published a follow up article: Blogging Redux: Show Me the ROI










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