MediaDailyNews reports that Isobar, the digital agency network of UK-based Aegis Group, is acquiring iProspect for $50 million. Wow. iProspect has 85 employees and Isobar will gain 68 clients. JupiterResearch analyst Niki Scevak says, You’ll see a lot of similar transactions next year,” he predicted, adding, “direct marketing agencies will lead the consolidation.”
DMNews is also thinking optimistically about a trend towards agency acquisitions.
More iProspect Acquisition Info
Lee Odden Online Marketing
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