Lee Odden

Apple Spotlight desktop search

Lee Odden     Online Marketing

Just when you thought there couldn’t possibly be more desktop search releases, ZDNet UK News reports that at Macworld Steve Jobs gets bold and describes Apple’s new built-in search functionality “Spotlight” as better than Google and Microsoft. Obviously he hasn’t used Yahoo desktop search because it’s been working fantastically for me. Much faster and easier to use than Google or Blinkx so far. I have not tried MSN desktop search yet.

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About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.