ClickZ recently published an article on Measuring Blog Marketing
“What are the unique metrics for this stuff?” said Copeland. “Not people’s income and age, but how do these people really interact? Do they really get emotionally engaged and spread the word? That’s the whole next dimension of this stuff. That’s where the extra value of blogs are.”
Recent articles on why marketers should blog:
Why advertising, marketing and PR pros should blog - Brand Republic
The 6 Top Reasons Marketers Should Blog - webpronews
Building a Better Blog - Brian Bailey of Leave It Behind
Category: Marketing
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It looks like 2005 should be called the year of the blog.
I think that every person and there dog will have one.
Its a great, fast, easy, cheap way to mas communicate with family, friends and business.
Heck even my mum will have one soon.
Regards
Ed Keay-Smith
Google AdWords, AdWords Marketing
The Pay-Per-Click Campaign Management Specialists.