ClickZ recently published an article on Measuring Blog Marketing
“What are the unique metrics for this stuff?” said Copeland. “Not people’s income and age, but how do these people really interact? Do they really get emotionally engaged and spread the word? That’s the whole next dimension of this stuff. That’s where the extra value of blogs are.”
Recent articles on why marketers should blog:
Why advertising, marketing and PR pros should blog – Brand Republic
The 6 Top Reasons Marketers Should Blog – webpronews
Building a Better Blog – Brian Bailey of Leave It Behind
Category: Marketing
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