Lee Odden

Blog Marketing

Lee Odden     Online Marketing

ClickZ recently published an article on Measuring Blog Marketing

“What are the unique metrics for this stuff?” said Copeland. “Not people’s income and age, but how do these people really interact? Do they really get emotionally engaged and spread the word? That’s the whole next dimension of this stuff. That’s where the extra value of blogs are.”

Recent articles on why marketers should blog:

Why advertising, marketing and PR pros should blog – Brand Republic

The 6 Top Reasons Marketers Should Blog – webpronews

Building a Better Blog – Brian Bailey of Leave It Behind

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About Lee Odden

@LeeOdden is the CEO of TopRank Online Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.