TopRank Online MarketingTopRank Online Marketing Blog
Lee Odden

Does personalization make a better search engine?

By Lee Odden     Online Marketing

A Harvard b-school conference including reps from Ask, Google, MSN and Yahoo discussed the need for greater relevance in search tools and the push to create a more personalized search engine.

An interesting comment from MSN: “We weren’t separating results (from ads) a year and a half ago, and since we’ve begun doing so, the response from both users and advertisers has been huge. Google proved that if you have clarity, people respond.” (imagine that)

The overall tradeoff for more personalized search is how much information are people willing to give up for a better search experience.

Full Article: Future of search rides on relevance | CNET

Tags: , , , , ,


Get Online Marketing news, tips & expert insight. We respect your privacy.

Comments Off

Be the first to rate this post: PoorSo SoOKGoodAwesome

Related Posts You May Enjoy Reading:

Please read the Online Marketing Blog comment policy.

Comments are closed.

To optimize your online marketing performance, contact us at TopRank | ©2014 TopRank® Online Marketing | Top