Google AdWords - Enhancements in Store?

Posted by Lee Odden on Jan 26th, 2005 in Online Marketing |

I just took a Google Advertising Professionals survey and there were some interesting questions that suggest some enhancements may be in store:

Potential Google Advertising Professionals Program Enhancements:

Ability to have Google bill your clients directly and pass on a service fee to you for managing their AdWords accounts
A means to verify whether or not someone is a Qualified Google Advertising Professional
A Microsoft Windows-based tool for more easily uploading and downloading AdWords campaigns
Technical support by phone for a fee
Ability to add your company’s logo into reports within My Client Center
Directory listing of all Google Advertising Professionals on Google.com
Ability to be a tester for new AdWords features and functionality before public release

Potential Tools Offered by Google to Help Sell AdWords:

Pre-made preventing presentations to introduce clients to the basics and benefits of AdWords
Additional online training modules on how to more effectively market AdWords to clients
In-person training sessions on how to more effectively market AdWords to clients
$50 AdWords coupons to give to new clients to try AdWords
AdWords demo on CD to introduce clients to the basics and benefits of AdWords
Qualified Google Advertising Professional business card template that you can customize with your own company contact information
Online forum to share tips and ideas with other Google Advertising Professionals
Best practices manual for marketing and selling AdWords effectively
Industry-specific case studies that illustrate the benefits of AdWords
One-page datasheets on the basics of AdWords advertising to give to clients
In-person training sessions on a how to create and build a business as a Google Advertising Professional

I also thought the question about whether I’d be interested in becoming a qualified provider of web site development tools was interesting. Google might offer web dev tools?

Tags: Google, AdWords, Advertising, Search Engine