Lee Odden

How and why to use a blog for business

Lee Odden     Online Marketing

An article in Fortune by legendary ad executive, David Kirkpatrick, tells how he uses blogs and how companies can use them in their marketing—without being crushed.

Here are some highlights from the article on how blogs are changing the relationship between consumers, corporations and advertisers:

* Blogs can serve as a trusted source
* They can provide companies with reliable feedback
* They provide an outlet for happy and unhappy customers
* They can serve as a reality check
* They can help companies reach an influential audience

From David Kirkpatrick – Fast Forward – FORTUNE

Technorati Tags: , , , ,

Be the first to rate this post: PoorSo SoOKGoodAwesome

  • Get online marketing news, tips & tactics directly to your inbox. We respect your privacy.
  • This field is for validation purposes and should be left unchanged.

Related Posts You May Enjoy Reading:

Please read the Online Marketing Blog comment policy

About Lee Odden

@LeeOdden is the CEO of TopRank Online Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.