An article in Fortune by legendary ad executive, David Kirkpatrick, tells how he uses blogs and how companies can use them in their marketing‚Äîwithout being crushed.
Here are some highlights from the article on how blogs are changing the relationship between consumers, corporations and advertisers:
* Blogs can serve as a trusted source
* They can provide companies with reliable feedback
* They provide an outlet for happy and unhappy customers
* They can serve as a reality check
* They can help companies reach an influential audience