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Lee Odden

MSN powers its own search engine

By Lee Odden     Online Marketing

As of Feb 1, MSN Search will be powered with its own search engine.

Yusuf Mehdi, corporate vice-president of MSN Information Services & Merchant Platform division at Microsoft, said: “The final version of our MSN search service provides us with an infrastructure that allows us to continually and rapidly deliver innovative new features that give consumers precisely the information they’re looking for, no matter where it’s located.” From Brand Republic

An ambitious advertising campaign is planned including the Super Bowl, the Oscars and the Grammys as well as print, Internet and outdoor promotions. CNET

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