MediaPost Search Insider article by Davd Berkowitz outlines ten predictions for search in 2005:
1. Natural search will be sexier (TopRank loves this one)
2. Everyone will be in the Desktop Search business
3. Search engines’ legal bills will skyrocket
4. The line between search engines and Internet Yellow Pages (IYP) will fade further
5. Keyword prices will keep climbing
6. ROI measurements will include branding, latency, and offline actions
7. ore research will show the impact of SEM on branding, latency, and offline actions
8. Expect more search-related technology acquisitions
9. Expect more search engine marketing firm acquisitions
10. Juicy remainders including: pay-per-call, international search and cross-media integration.
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