Lee Odden

The well covered issue of comment spam & nofollow

Lee Odden     Online Marketing

Google, Yahoo, MSN, several major blog software services are supporting the implementation of a nofollow link attribute in an effort to quell comment spam. Of course this relies on the owner of the blog or web site to actually implement the tag properly or at all, in order for it to be effective. As far as blogs go, I would expect the 80/20 rule probably applies in that the smaller percentage of blogs recieve the majority of traffic. Those bloggers are most likely to be very savvy to the comment spam issue because of their visibility and involvment. They’re most likely to start using such a tag. But it will take a long time without mass acceptance which appears to be happening.

For more information on the nofollow link attribute and comment spam, here are links to selected posts:

SearchEngineWatch Blog – Google, Yahoo, MSN Unite On Support For Nofollow Attribute For Links

SEOBook – More on the Rel=NoFollow Tag

Search Engine Roundtable – Reaction to Wide Search Engine Acceptance for the Nofollow Attribute For Links

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About Lee Odden

@LeeOdden is the CEO of TopRank Online Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.