Lee Odden

Blog Search Engine

Lee Odden     Online Marketing

InsideGoogle posits, “Yahoo Developing Blog Search Engine?” based on the appearance of a crawler, “Yahoo-NewsCrawler Test” that appears to be indexing RSS feeds.

It makes sense that a major search engine would create a new blog search engine, or at least separate out RSS/Blog content from regular search. Thomas speculated last week that Google might be doing this and base it on tags.

Several threads regarding why Google should buy Technorati have popped up as well. Competition for the search audience is hot and acquisition would be the fastest way to deploy new technologies. I’ve been using Technorati a lot the past 6 months or so and it’s addicting.

Ask Jeeves has stated that it will be developing a “world class blog search” in conjunction with bloglines and it’s Teoma search technology.

I hope each of the major search engines creates a blog search function, the more the merrier. The more competition, the more options for users. Of course it’s revenue opportunity that will drive most search engines to create such a service. Either way, I think it’s worth watching.

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About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.