ClickZ covers recent news regarding Google’s addition of VNU Business Media’s network of BtoB sites to the AdSense program.
“AdSense works really well with specialized content. The more specialized the content, the more relevant the advertising,” said David Hirsch, director of business-to-business in Google’s vertical markets group. “My group has spent a tremendous amount of time building relationships with marketers that cover the taxonomy of B-to-B, so we have a depth of advertisers to provide relevant ads to match that content.”
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