TopRank Online Marketing

Lee Odden

MSN taking a beating?

Posted by Lee Odden on Feb 23rd, 2005 in Online Marketing |

Interesting posts regarding Microsoft/MSN recently:

Dvorak says Microsoft’s marketing sucks - from Scobleizer (and he agrees). Put the ad money into making a better product like Amazon and Google have.

MSN Search - Flop with Search Community - from Threadwatch. NickW stirs things up.

Does the New MSN Search Hold Up? - from Google Blogscoped (OK, this was from last week, but it seems to fit) Search comparison between MSN, Google and Yahoo.

I was very optimistic about the new MSN search, hopeful really, that something new would come out and provide a worthy alternative to the current dominance in search engines. Not because I don’t like Google and Yahoo search, I use Google many, many times a day and Yahoo.com is my homepage. It just seems that at the moment, MSN search isn’t doing the WOW thing (accurate search results) as much as I thought it would.

One might argue that I’m biased because Google and Yahoo rank this blog very well for it’s topic and on MSN we’re nowhere to be found. However, 95% of the traffic to this blog (now at almost 200 visitors a day) comes from sources other than search engines.

The good news is that MSN has been proactive about accepting feedback on their search blog and search feedback Wiki. I look forward to seeing what they do with that feedback.

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