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Lee Odden

New York Times to Buy About.com

Comments | Posted by Lee Odden on Feb 18th, 2005 in Online Marketing

AdWeek announced yesterday that the New York times has signed an agreement with About.com parent, Primedia for $410 million in cash.

This could be a nice move for NYT as it will significantly increase ad space to sell. Adding About.com would make the NYT online properties the 12th largest on the web.

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