New York Times to Buy About.com

AdWeek announced yesterday that the New York times has signed an agreement with About.com parent, Primedia for $410 million in cash.

This could be a nice move for NYT as it will significantly increase ad space to sell. Adding About.com would make the NYT online properties the 12th largest on the web.

Tags: About.com, New York Times, search engine

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New York Times to Buy About.com

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