MediaWeek discusses consolidation in the search engine marketing industry in an article posted today. There certainly have been some interesting acquisitions recently, especially the $50m iProspect and Isobar deal. However, an analyst from DeSilva & Phillips makes one of the most uninformed comments I’ve heard all year:
Jay MacDonald, an analyst at DeSilva & Phillips, added that a flurry of acquisitions is imminent, yet it all may be for naught. “As technology improves, the need for optimization will go away,” MacDonald said. “Their business won’t exist in three years.”
Hat tip to SearchEngineLowdown who, interestingly enough, posted that their parent company has acquired Kowabunga! Marketing – a company well known for their affiliate management program.
Tags: seo, search engine marketing, consolidation, clueless analyst
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