Yahoo! announced yesterday, March 1st 2005, that Overture’s name would be changing to Yahoo! Search Marketing.
Yahoo! Search Marketing Solutions will offer the following products:
* Sponsored Search Listings, the flagship search advertising product
* Content Match¬ô, Yahoo!’s contextual advertising listings
* Local Match¬ô, Yahoo!’s local sponsored search offering
* Site Match¬ô Self Serve and Site Match Xchange¬ô, Yahoo!’s search URL submission products
* Yahoo! Product Submit¬ô, the Yahoo! Shopping URL submission program
* Yahoo! Express¬ô, the Yahoo! Directory URL submission program
* Marketing Console¬ô, which enables advertisers to track campaign performance across multiple online channels
* Search Optimizer¬ô, which allows advertisers to improve their campaign performance and reduce the amount of time spent managing their listings
For more information, read the Yahoo! Press Release.
Tags: Yahoo, Overture, Advertising
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