Lee Odden

Google AdSense & AdWords Updates

Lee Odden     Online Marketing

Google has updated AdSense to allow real time reporting. This should be very useful for high volume publishers. Unfortunately, this blog is not there – yet.

MediaPost notes with recent AdWords updates you will be able “to compare the conversion rates of ads in different channels, including Google’s search rival, Overture.” Now that’s pretty interesting and potentially very threatening to Overture and MSN’s new PPC program. It could really provide advertisers with a direct comparison of ad network performance.

SEOBook also notes the launch of Google AdWords Budget Optimizer. A way to further automate AdWords PPC bid management. He also posts some interesting comments on how useful such a tool would actually be. We’ll try it out and post comments in a month or so.

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About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.