Online Marketing Blog

Traditional Media Starting to Get Blogging
“Blogs Will Change Your Business: Look past the yakkers, hobbyists, and political mobs. Your customers and rivals are figuring blogs out. Our advice: Catch up…or catch you later” Businessweek via BeSpacific.

We’re getting A LOT more inquires into business blog consulting and blog marketing. I’ll be posting several articles in the coming weeks on the intersection of SEO, blogs and online public relations.

Kalena & Jerry Jordan post a good primer article on SEO log file analysis at Pandia

I don’t often highlight particular blogs here, but there is a new blog from my friend Andy Atkins-Kr?ºger of Web Certain that anyone interested in multilingual search engine marketing, particularly in Europe, should take note of.

The purpose of the blog is to bring information on the rapidly growing search market in continental Europe to a wider audience - easily accesible and summarized in English even if the source is not. Pretty nice feature for those of us who do not speak 3, 4 or 5 languages!

From Andy:

Travel Submit is a new program from Yahoo! Search Marketing. Travel Submit allows travel companies, airlines, rental car companies, hotels and others, to submit detailed listings that will be placed on highly relevant areas of Yahoo! Travel. As an incentive to get the program going, Yahoo! is offering free clicks though June 15th, 2005. Yahoo! Search Marketing has more information on Travel Submit.

Tags: Yahoo, Yahoo Travel, Travel Submit, Travel , Search

I stumbled across an interesting site today, WonDir. The idea is that you post any question you feel like asking and then wait for a live person to answer your question. Who answers the questions? Users like you! Users not only ask the questions but also answer them. If you see a question about a topic you know about, then feel free to answer. Questions range from home improvement to the Queen of England! Just ask and see what answers you get.

Tags: Ask, WonDir, Questions, Support

Do you have a Yahoo account? If so, you have another feature. Target Yahoo Photos The new digital photo service from Target and Yahoo includes:
- Unlimited photo storage
- 19 cent prints
- Greeting Cards
- Mobile Screensavers
- Gifts such as Mugs, Bags Calendars and Mousepads.
- Photo sharing with other Yahoo services.
- Print at home options.
- Have pictures printed and sent to you.
- Red eye and other enhancement tools are also available

To get started just go to http://www.target.com/yahoophotos

MarketingStudies.net has recently published a free report called, “The Business Case for RSS“.

“We published The Business Case for RSS report to help marketers understand that RSS is not only a tool to get their content delivered to end-users, but a tool they can use to power most of their internet marketing activities,¬´ said Rok Hrastnik, the author of the report.”

If you’d like specific examples of how your company could use RSS as part of your online marketing mix, check this report out.

If you want a more comprehensive view of RSS for marketing, then buy the book, “Unleash the Marketing and Publishing Power of RSS“.

Curious about public and media relations? How about insights from a PR pro? Well, now you can get it from Media Relations Blog. One of our best public relations pros has started her own blog and is doing quite well. Nice work Karen!

OK, I’m a marketer first, actually a search marketer, that happens to blog. Even so, I’ll post on this corporate blogging event coming up from Business Development Institute. We decided to pass on sponsorship but it looks like an interesting event.

Blogging Goes Mainstream: Is Your Company Ready? - The keynote is Robert Scoble. If you’re in New York Tuesday, May 3rd, check it out.

Tags: blogging, corporate blogging, conference

Longtime Internet marketing consultant Rick Bruner, now a Research Director at DoubleClick, has informed me he’s posted a new report on the past 10 years in online advertising:

“Looking back at the history of Internet marketing, this report examines major changes afoot today, including the shift to a seller‚Äôs market, greater advertiser demand for accountability and greater demand from consumers for control. ”

Sure to be an interesting read for all those online ad people and PPC marketers out there.

Tags: online advertising, online marketing

Marketing Sherpa is taking nominations for best marketing blogs. Of course I must agree with Google’s vote for best marketing blog (see #1) and Yahoo’s vote isn’t too bad either (see #2). Feel free to share the love for this blog in the “Best blog on online marketing” category.

Tags: shameless self promotion, marketing blogs

From the announcement email to Overture advertisers:
“As previously announced, Overture and parent company Yahoo! have combined their search marketing products under a new name ‚Äì Yahoo! Search Marketing. The products and services previously brought to you by Overture are now available through the Yahoo! Search Marketing Manage My Accounts page.”

NEWS.com reports that new YSM services include: Travel Submit which enables advertisers to submit offers to Yahoo’s travel Web site, Marketing Console tracks advertising campaigns and Search Optimizer enhances ad campaign performance.

Today Adobe made public their intentions to buy Macromedia. This is a huge deal as Adobe and Macromedia have been competitors for years and make similar products. It is uncertain what will happen with the current Macromedia applications, however I hope Adobe does not just kill them off. Some have to go though. GoLive and Dreamweaver are very similar along with Freehand and Illustrator. Photoshop and Fireworks are different, however it’s uncertain if Adobe will see them that way. The only application we don’t have to worry about is Flash. Macromedia Flash overtook Adobe LiveMotion a few years back so that is one program Adobe will get that it doesn’t currently sell.