TopRank Online Marketing

Archive for April, 2005


Lee Odden

Adam Curry to speak at Gnomedex 5.0

Posted by Lee Odden on Apr 7th in Online Marketing |

Here’s a quick update regarding Chris Pirillo’s Gnomedex 5.0

When:
Thursday, June 23, 2005 - Saturday, June 25, 2005 (6:00 PM - 6:00 PM)

Where:
Bell Harbor International Conference Center
2211 Alaskan Way
Seattle, Washington 98121

What Why:
Every tech company dreams of meeting industry influencers face to face, and Lockergnome is bringing a few of them to Seattle for the fifth annual Gnomedex - a conference for entrepreneurs and tech enthusiasts. This year’s theme: Producing, Consuming, & Monetizing Technology.

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Lee Odden

MSN Spaces Blog Service Officially Launched

Posted by Lee Odden on Apr 7th in Online Marketing |

The blogging service from Microsoft called MSN Spaces has come out of beta. Storage has been increased from 10 MB to 30 plus they’ve added more themes. 4.5 million Spaces accounts have been created so far.

More info on the launch of Spaces and Messenger 7.0 via Matthew@MSN

Speaking of MSN, Rand has posted an excellent interview with the MSN Search team on his blog.

For the future, MSN Search team mentions: “Local, blogs, mobile, API?¢¬Ä¬ôs and RSS are all important next areas of development for us and anyone serious about Search.”

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Lee Odden

Spoof Sites

Posted by Lee Odden on Apr 6th in Online Marketing |

Here are a few search engine related spoof sites you might like. There must be a more complete collection of these out there somewhere, if you know of one, feel free to comment.

UnderGoos - “Maximise your comfort and user experience with UnderGoos. Our staff aren’t shy, even Sergey’s been trying out both the mens and ladies ranges. Google has spotted a chance to bring our unique innovation to yet another underserved market.”

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Lee Odden

Google AdSense & AdWords Updates

Posted by Lee Odden on Apr 6th in Online Marketing |

Google has updated AdSense to allow real time reporting. This should be very useful for high volume publishers. Unfortunately, this blog is not there - yet.

MediaPost notes with recent AdWords updates you will be able “to compare the conversion rates of ads in different channels, including Google’s search rival, Overture.” Now that’s pretty interesting and potentially very threatening to Overture and MSN’s new PPC program. It could really provide advertisers with a direct comparison of ad network performance.

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Lee Odden

Google Maps using satellite images from Keyhole

Posted by Lee Odden on Apr 5th in Online Marketing |

Google Blog posts that they are now using satellite images with Google Local and Google Maps.

Pretty cool.

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Lee Odden

MSN adCenter ramping up

Posted by Lee Odden on Apr 5th in Online Marketing |

MSN adCenter
I just got off the phone with a sales rep from MSN. They are beginning to contact SEO firms to talk about MSN adCenter their new pay per click program. I’ll be posting more details on the program this Friday. In the meantime, you can find more information here which includes a video of Steve Ballmer explaining the program. You can also register to be notified of program details and when it will roll out.

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Lee Odden

Submit to Google Video

Posted by Lee Odden on Apr 4th in Online Marketing |

“We’re going to start taking video submissions from people” in the next few days, Page told a crowd at the National Cable & Telecommunications Association show here. Later, in response to a reporter’s question, he called the move an “experiment in video blogging.” From CNET News

Google Video allows you to search the closed-captioned text of a selected number of regional programs. Search results show still-shots captured at various intervals with text excerpts.

It will be interesting to see what Google will do with submitted videos and who they’ll take them from.

Other video search tools I’ve used include Yahoo Video and Blinkx TV search which both differ from Google Video in that they show links to full videos rather than still shots.

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Lee Odden

Yahoo Adds Hotel Search to FareChase

Posted by Lee Odden on Apr 4th in Online Marketing |

I’ve been doing some guest blogging over at DailyRundown.com while Sid is in India. Rather than posting the same thing twice, I’ll point to a recent post about enhancements being made to Yahoo’s travel search engine (via acquisition) FareChase adding Hotel search.

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Lee Odden

Sneak Peek at New Yahoo News

Posted by Lee Odden on Apr 4th in Online Marketing |

Mark Glaser of the Online Journalism Review reports on his visit to Yahoo to sit in on a production meeting related to the redesign of Yahoo News which is due to launch in public beta later this month. (screenshot)

New features include:

  • “Toggle” feature lets you see news headlines from a particular news source at a glance.
  • “My Sources” tab on each section lets you see your RSS headlines — and you can add feeds to the page.
  • Tabbed navigation on top of each page, with more weight and space given to the top story package.
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Lee Odden

Free Mail Storage Boosts from Google Yahoo

Posted by Lee Odden on Apr 1st in Online Marketing |

Google announced today that it’s increasing Gmail storage to 2GB. Rich text formatting features have also been added. I checked my Gmail account and it says I have over 1.gGB remaining, so this is the real deal.

Yahoo recently announced an increase storage for it’s free email service to 1GB starting in late April. The update will also include anti virus scanning.

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Lee Odden

Yahoo and Google Talking Merger?

Posted by Lee Odden on Apr 1st in Online Marketing |

There’s a reason this seems very much like an April Fool’s ruse and both SERoundtable and SearchEngineLowdown have posted on it.

Andy reports a letter of intent might have been signed yesterday and that an announcement would happen Monday. Barry mentions he’s heard it from a very reliable source.

If true, this would be HUGE. Now what would it be, Yoogle or Goohoo? Or YahGoohoogle?

Update: Danny Sullivan joins the fun and posts about GooHoo and “Google underwear“.

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Lee Odden

Google fuels more SEO speculations with patent

Posted by Lee Odden on Apr 1st in Online Marketing |

Starting with this thread at WebmasterWorld by msgraph, on a particular Google patent there’s been some lively discussion on explanations of Google Sandbox, as well as specific efforts by Google to thwart common SEO practices to manipulate search results. It remains to be seen how much of it has been implemented by Google, but appears to make some interesting connections and also fuels new speculations.

Some interesting excerpts on linking:

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