A great article was published today by DMNews, “RSS Gives Marketers Uncensored Channel” that overviews a few practical examples of RSS as an effective marketing tool/channel.
Of course, part of the reason I like this article so much is that they gave my company, TopRank a nice quote:
¬ě”I think you¬íre going to see RSS begin to appear on marketers¬í radar by Q4 of this year and really take off the following year,¬î” said Lee Odden, president of TopRank Online Marketing, a Web marketing service provider.
If you want to get an excellent overview of RSS as a marketing tool, definitely check out “Unleash the Marketing and Publishing Power of RSS” by MarketingStudies.net
Tags: RSS, RSS Marketing, Blog, Blog Marketing, SEO
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