A great article was published today by DMNews, “RSS Gives Marketers Uncensored Channel” that overviews a few practical examples of RSS as an effective marketing tool/channel.
Of course, part of the reason I like this article so much is that they gave my company, TopRank a nice quote:
“I think you’re going to see RSS begin to appear on marketers radar by Q4 of this year and really take off the following year,” said Lee Odden, president of TopRank Online Marketing, a Web marketing service provider.
If you want to get an excellent overview of RSS as a marketing tool, definitely check out “Unleash the Marketing and Publishing Power of RSS” by MarketingStudies.net
Tags: RSS, RSS Marketing, Blog, Blog Marketing, SEO
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