Lee Odden

Sneak Peek at New Yahoo News

Lee Odden     Online Marketing

Mark Glaser of the Online Journalism Review reports on his visit to Yahoo to sit in on a production meeting related to the redesign of Yahoo News which is due to launch in public beta later this month. (screenshot)

New features include:

  • “Toggle” feature lets you see news headlines from a particular news source at a glance.
  • “My Sources” tab on each section lets you see your RSS headlines — and you can add feeds to the page.
  • Tabbed navigation on top of each page, with more weight and space given to the top story package.
  • Y!Q technology embedded into key words in stories brings pop-up box with links to relevant Yahoo and Web pages. (this is cool)
  • Story pages will have one square ad within story instead of a top and side banner.
  • “IM story” option lets you send a news story via Yahoo Messenger instant messaging service.

Yahoo News already has over 25 million daily readers. Features like this are sure to attract even more.

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About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.