TopRank Online Marketing
Lee Odden

Sneak Peek at New Yahoo News

Posted by Lee Odden on Apr 4th, 2005 in Online Marketing |

Mark Glaser of the Online Journalism Review reports on his visit to Yahoo to sit in on a production meeting related to the redesign of Yahoo News which is due to launch in public beta later this month. (screenshot)

New features include:

  • “Toggle” feature lets you see news headlines from a particular news source at a glance.
  • “My Sources” tab on each section lets you see your RSS headlines — and you can add feeds to the page.
  • Tabbed navigation on top of each page, with more weight and space given to the top story package.
  • Y!Q technology embedded into key words in stories brings pop-up box with links to relevant Yahoo and Web pages. (this is cool)
  • Story pages will have one square ad within story instead of a top and side banner.
  • “IM story” option lets you send a news story via Yahoo Messenger instant messaging service.

Yahoo News already has over 25 million daily readers. Features like this are sure to attract even more. Via seattlepi.com

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