Lee Odden

Yahoo News offers custom RSS Feeds

Lee Odden     Online Marketing

Yahoo News now offers custom RSS feeds. If you use Yahoo News alerts now you can easily switch to custom RSS feeds and read them in My Yahoo! or any other RSS reader.

“Yahoo! News is now offering the following feeds in the RSS format. The feeds are free of charge to use for individuals and non-profit organizations for non-commercial use. Attribution (included in each feed) is required.”

The feeds are keyword-based and very easy to set up. Via makeyougohmm.com and Google BlogScoped.

Custom RSS feeds from search results are available via MSN Search. (look at the bottom left of your search results). You can also get them from a search on MSNBC Newsbot. MSN also has it’s own web based RSS Reader.

Ask Jeeves offers pre-categorized News RSS feeds and Google is absent from providing anything in RSS format.

The importance for information sources ranging from search engines to major news publications to provide RSS feeds is increasing at a rapid rate. Wired ran a story recently called “The need for feeds” that discusses how media publishers are offering RSS feeds as well as developing their own RSS readers. “RSS is a huge opportunity for all publishers. It is just a matter of finding the right audience,”.

If you want to know more about RSS, including how to set up feeds and how to market them, I highly recommend the book “Unleash the marketing and publishing power of RSS” by Rok Hrastnik.

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About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.