Lee Odden

Yahoo Search Marketing

Lee Odden     Online Marketing

From the announcement email to Overture advertisers:
“As previously announced, Overture and parent company Yahoo! have combined their search marketing products under a new name ‚Äì Yahoo! Search Marketing. The products and services previously brought to you by Overture are now available through the Yahoo! Search Marketing Manage My Accounts page.”

NEWS.com reports that new YSM services include: Travel Submit which enables advertisers to submit offers to Yahoo’s travel Web site, Marketing Console tracks advertising campaigns and Search Optimizer enhances ad campaign performance.

Basically, Yahoo has combined all of their advertising services into one tool – and that does make it easier to manage. Yahoo is doing a lot of things “right” these days: Bloomberg reports Yahoo may be reporting a 60 percent profit surge in the first quarter.

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About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.