An iMediaConnection article this morning points out research from JupiterResearch overviews how increasing numbers of young adults use the Internet for news.
Here’s a distribution of top news web sites from comScore for March 2005:
Total Internet Population 164,263
General News 93,449
Yahoo! News 26,099
AOL News 24,009
IBS Network 10,467
New York Times Digital 8,744
Knight Ridder Digital 8,372
USATODAY Sites 7,234
ABCNEWS DIGITAL 6,996
Tribune Newspapers 6,890
BBC Sites 6,747
Google News 6,700
CBS News 4,723
Advance Publications, Inc 4,456
Looks like a good case for Online PR to me. There’s a huge opportunity within News Search. In my experience most public relations firms are not incorporating Internet News Search into their clients PR and media relations programs. Of course I am biased, since my public relations firm does provide clients with online and offline PR and media relations services. However, time and time again when we meet with our clients’ interactive shops, ad agencies or PR firms, they provide a blank look when we explain News Search as part of a marketing and brand building strategy. When we provide case studies and data the tune changes.
What I’m curious about is how many mobile devices are used for reading news and what the trends are there.