Online Marketing Blog

Urchin On Demand Price Drop - Price reduction from $495 to $199/mo.

Specific benefits of Urchin On Demand:

• Better Intelligence: Urchin helps site owners and advertisers understand how visitors find, navigate and convert on their websites.
• Higher Conversions: Urchin tracks visitors from all online sources including search engines, natural links, and any variety of paid advertising campaigns such as paid banners, keywords, emails, etc.
• Actionable Data: The service provides many reports designed to help users visualize their data and take quick action including: Funnel Analysis, Website Overlays, GeoTargeting, Ecommerce Reporting, Campaign Comparisons, Keywords Suggestion Tools, etc. - via

            Subscribe to this Feed

I’ve signed on to write for Lockergnome’s new Internet Marketing channel recently.

“Read this channel for the latest information on internet marketing strategies and processes, search engine marketing, e-mail marketing, online public relations and blog marketing. Search engine industry news, resources and tactics will be posted daily from some of the top experts in the industry.”

There are just a few posts so far, but definitely check it out. My posts will concentrate on search engine marketing /optimization and blog marketing drawing on 7+ years of marketing on the Internet. There are other contributors that will cover the gamut of internet marketing strategies as well. Go ahead and subscribe to the Internet Marketing feed.

            Subscribe to this Feed

Several good articles have been posted recently on the pros and cons of PPC versus natural search engine optimization. One from SearchViews blog, “SEM vs. SEO: Strengths & Synergies” and another from Internet Retailer, “Search Engine Marketing: Paid Or Natural?” caught my attention. What emerges from these articles jivves with my own experience - a combined strategy yields the most impressive results.

However many companies and agencies rely almost exclusively on paid search or PPC. While there are pros and cons for SEO and SEM, and one might be more appropriate for some businesses than others, such a strategy is questionable. A disparity exists between budgets allocated for paid search marketing and consumer search behavior. Consider these facts:

            Subscribe to this Feed

An iMediaConnection article this morning points out research from JupiterResearch overviews how increasing numbers of young adults use the Internet for news.

Here’s a distribution of top news web sites from comScore for March 2005:

Total Internet Population 164,263

General News 93,449
MSNBC 26,953
Yahoo! News 26,099
AOL News 24,009
CNN 23,317
IBS Network 10,467
New York Times Digital 8,744
Knight Ridder Digital 8,372
USATODAY Sites 7,234
ABCNEWS DIGITAL 6,996
Tribune Newspapers 6,890
BBC Sites 6,747
Google News 6,700
CBS News 4,723
FOXNEWS.COM 4,692
Advance Publications, Inc 4,456

            Subscribe to this Feed

Here’s a cool tool for visually comparing Yahoo and Google search results: yahoo! vs. google

Lots of other fun Yahoo hacks here

Tags: Yahoo hacks, Yahoo, Google

            Subscribe to this Feed