Lee Odden

Press Release RSS Feeds

Lee Odden     Online Marketing

Steve Rubel notes that Google now offers a atom format feed of its press releases. His comment says it all: “It’s more efficient for journalists when PR professionals post press releases themselves in a timely matter and simultaneously generate opt-in RSS alerts.”

Danny Sullivan lists additional notes along with the feeds offered by Yahoo and MSN.

This is one of the most efficient applications of RSS and I think we’ll see a lot more on this topic over the rest of the year. In fact, I just posted about using press release RSS feeds last week with a list of applications outside the distribution of the feed itself.

As a distribution format, RSS feeds are perfect for press releases, newsletters and article marketing. Benefits range from unfiltered and near real time updates to subscribers as well as a method of improving link popularity and search engine rankings.

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About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.