Steve Rubel notes that Google now offers a atom format feed of its press releases. His comment says it all: “It’s more efficient for journalists when PR professionals post press releases themselves in a timely matter and simultaneously generate opt-in RSS alerts.”
Danny Sullivan lists additional notes along with the feeds offered by Yahoo and MSN.
This is one of the most efficient applications of RSS and I think we’ll see a lot more on this topic over the rest of the year. In fact, I just posted about using 
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