DMNews posted an article today about an LA marketing firm that now offers integrated email with RSS marketing.
Here’s the cool part:
“… the RSS feed in the e-mail is personalized, addressing the reader by name and including marketing messages that pertain to him. Readers also can view a list of past e-newsletters, press releases or e-mails they have received from the publisher. ”
Personalized RSS feeds is a very good thing. I just wonder if they’ll have the same tracking metrics that you get with email.
Importantly, the exec from Dynamics Direct also points out that RSS is not to replace email, just augment it.
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