Lee Odden

FM Publishing closes angel investor round

Lee Odden     Online Marketing

John Battelle’s FM Publishing has announced they’ve received a round of angel investor financing from some pretty big names. Congratulations!

“FM Publishing will employ a pretty simple three-pronged technology platform consisting of a console/dashboard for bloggers, another for marketers, and a database of inventory and rules which ties the two together (we’ll also have an ad serving platform, of course).”

Battelle’s move into RSS advertising is particularly exciting in light of a recent Forrester Survey: “64% of respondents to Forrester’s survey said they are interested in advertising on blogs, 57% through RSS”

I hope the implementation is careful as one of the joys of reading RSS feeds compared to email is the lack of blatant advertising.

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About Lee Odden

@LeeOdden is the CEO of TopRank Online Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.