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Lee Odden

FM Publishing closes angel investor round

By Lee Odden     Online Marketing

John Battelle’s FM Publishing has announced they’ve received a round of angel investor financing from some pretty big names. Congratulations!

“FM Publishing will employ a pretty simple three-pronged technology platform consisting of a console/dashboard for bloggers, another for marketers, and a database of inventory and rules which ties the two together (we’ll also have an ad serving platform, of course).”

Battelle’s move into RSS advertising is particularly exciting in light of a recent Forrester Survey: “64% of respondents to Forrester’s survey said they are interested in advertising on blogs, 57% through RSS”

I hope the implementation is careful as one of the joys of reading RSS feeds compared to email is the lack of blatant advertising.


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