TopRank Online Marketing

Archive for June, 2005


Lee Odden

WebmasterWorld Search Conference New Orleans

Lee Odden on Jun 21st, 2005     Online Marketing

Excellent coverage of the Webmaster World search marketing conference:

Keynote John Battelle – RustyBrick, SEOBook

Contextual Advertising for Publishers – RustyBrick

Competitive Analysis – SEOBook

Local Search – Issues and Opportunities – RustyBrick

Niche Marketing – SEOBook

Peaceful Coexistence – Writing for the Engines – RustyBrick

Writing for Search Engines and the Web – SEOBook

Lead Generation & Tracking && Shopping Search – Getting Listed, Getting Traffic – RustyBrick

As the conference progresses, links will be added to this page.

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Lee Odden

New AOL Portal

Lee Odden on Jun 21st, 2005     Online Marketing


AOL joins the ranks of Google, Yahoo and MSN and has launched a new version of its web search portal .

Interestingly, will be marketing the portal largely with search engine optimization.

Lee Odden

MSN Local Search Beta

Lee Odden on Jun 21st, 2005     Online Marketing


Gary Price at SearchEngineWatch has the breakdown on Microsoft’s new Local Search. Many of the same features as Google and Yahoo including arial views for some cities.

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Lee Odden

Cool tools RSS Mix

Lee Odden on Jun 21st, 2005     Online Marketing

Fresh content is a distinct advantage for your search engine placement and for your site visitors. Repeat traffic from people and search engine spiders will increase proportionate to how fresh your content is. Producing fresh content takes time and resources. Tools like can help by automating a part of your content development.

RSS Mix allows you to combine any number of RSS feeds into one unique new feed. You can then use a parser to display a mix of stories from various sources on your website.

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Lee Odden

Technorati out of beta

Lee Odden on Jun 21st, 2005     Online Marketing

The new Technorati design is now live and out of beta. Technorati is one of my favorite places to search for current information. They currently track 11.5 million sites and 1.2 billion links so while the searchable universe is not as large as Google or Yahoo, the information is more current.

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Lee Odden

Yahoo Index Updates Tonight

Lee Odden on Jun 20th, 2005     Online Marketing

Tim Mayer has announced on the Yahoo Search Blog that there will be a major update to it’s index this evening.

“We will be making changes to the index tonight so you should be seeing more of your pages in the index as well as some fluctuations in the rankings of results from previous searches”

Per a request from Danny Sullivan at Search Engine Strategies in San Jose last summer, Yahoo has started issuing “weather reports” of updates to its search engine.

Lee Odden

Not attending Pubcon or Gnomedex this week

Lee Odden on Jun 19th, 2005     Online Marketing

Alas, I am unable to attend the two conferences I’ve been looking forward to for months: WebmasterWorld Search Conference in New Orleans starting today and Chris Pirillo’s sold out Gnomedex June 23-25 in Seattle. I had to go and turn 40 this week and my dear wife is taking me to some exotic locale (I don’t know where yet, it’s a surprise) for a week.

Posting from me will be light, but Thomas will be posting daily on search engine marketing news and insights.

Be sure to watch for RustyBrick’s coverage each day of the New Orleans WebmasterWorld conference.

Lee Odden

Google Wallet

Lee Odden on Jun 17th, 2005     Online Marketing

Is Google launching a payment management service like PayPal? The Wall Street Journal Online edition has reported so. See this Reuters story, “Google plans pay service to rival PayPal-WSJ

A link to the free version of the WSJ article (thanks Carl)

From John Battelle’s SearchBlog:
“Google Inc. this year plans to offer an electronic-payment service that could help the Internet-search company diversify its revenue and may heighten competition with eBay Inc.’s PayPal unit, according to people familiar with the matter.”

Search Engine Watch ala Gary Price:
“I did a bit of research (love that deep web (-:) after reading the article and discovered that two months ago Google filed the paperwork with the California Secretary of State and formed the Google Payment Corporation.

Lee Odden

Growth for BtoB search marketing

Lee Odden on Jun 17th, 2005     Online Marketing

Via iMediaConnection, eMarketer has published an excellent article on BtoB buyer’s search behavior and future trends for BtoB search marketing.

Some very interesting findings from several surveys and studies regarding trends in BtoB online marketing:

“A study conducted by Enquiro and MarketingSherpa called, ‘¬ìThe Role of Search in Business to Business Buying Decisions’¬î found that 63.9 percent of BtoB internet users would go first to a search engine before other online destinations to find out more about a product or service.”

“With the significant preferences for organic listings among BtoB buyers, it behooves marketers to develop robust SEO programs. However, a research study by Oneupweb found that 46 percent of BtoB Magazine’¬ís top 100 advertisers ¬ìshowed only nominal search engine optimization or ignored it all together. ”

Lee Odden

Wallop and Yahoo 360 invites

Lee Odden on Jun 17th, 2005     Online Marketing

I just noticed an interview I did with a Minneapolis Star Tribune reporter on Yahoo 360 was published today, “Yahoo spreads its net on the Web “. At best I thought I’d get one little quote. He used at least three plus a mention of my SEO firm, TopRank Online Marketing. I guess everyone gets lucky once in a while.

The article touches on what Yahoo is doing with Yahoo 360 and also Microsoft’s Wallop. Here’s a post on keyword research tool I discovered when looking at this site’s referrer logs.

NicheBOT offers keyword research options including: WordTracker Keywords, Overture Keywords, Thesaurus, Lateralus, Keyword Analysis and Google Ranking.

Lee Odden

FM Publishing closes angel investor round

Lee Odden on Jun 17th, 2005     Online Marketing

John Battelle’s FM Publishing has announced they’ve received a round of angel investor financing from some pretty big names. Congratulations!

“FM Publishing will employ a pretty simple three-pronged technology platform consisting of a console/dashboard for bloggers, another for marketers, and a database of inventory and rules which ties the two together (we’ll also have an ad serving platform, of course).”

Battelle’s move into RSS advertising is particularly exciting in light of a recent Forrester Survey: “64% of respondents to Forrester’s survey said they are interested in advertising on blogs, 57% through RSS”

I hope the implementation is careful as one of the joys of reading RSS feeds compared to email is the lack of blatant advertising.

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