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Archive for June, 2005


Lee Odden

MIT blog survey

Lee Odden on Jun 17th, 2005     Online Marketing

MIT is running a blog survey

“Our goal is to help understand the way that weblogs are affecting the way we communicate with each other. Specifically we are interested in issues of demographics, communication behaviors, experience with weblogs and other technology, and the meaning of various types of social links within the blogosphere.” more info

This is an interesting survey with questions regarding media interation and sources of influence. It also brings up some interesting ideas about how people connect.

Request an invite to take the survey

Lee Odden

Google announces site targeting

Lee Odden on Jun 17th, 2005     Online Marketing

Google has announced an enhancement to their CPM AdWords product called site targeting. (via Social Patterns).

“Advertisers can now target their ads specifically for a particular site. Site Targeting is great for advertisers wanting to promote their product to a very specific audience. This allows for much greater control for AdWords campaigns.”

Features include:

  • Target users by site
  • New max CPM bidding option
  • Additional ad formats

How to set up site targeting and additional commentary on WebmasterWorld.

Lee Odden

Search Engines Lead Top Online Brands

Lee Odden on Jun 16th, 2005     Online Marketing

Via PRNewswire, Nielsen//NetRatings reports the top 10 web sites by brand for May were:

Yahoo!
Microsoft
MSN
Google
AOL
eBay
MapQuest
Amazon
Real
Weather Channel

I guess that shouldn’t be surprising since search is the most popular internet related activity besides using email. What is interesting is that Google is #4.

Lee Odden

Supervise your PPC

Lee Odden on Jun 16th, 2005     Online Marketing

Here’s an interesting PPC supervision service that pauses your PPC campaigns in case your web site is not responding, possibly saving a lot of needless clickthrough waste. The challenge is factoring your average down time with the cost of the service and what your ad spend is.

InternetSupervision.com has released a patent-pending “website downtime” solution that pauses pay per click advertising campaigns at Google Adwords, Yahoo/Overture and 7Search.com when advertiser websites are unavailable and restores those same PPC advertising campaigns when the website becomes available.

Makes sense for large advertisers.

Lee Odden

RSS Marketing Resource

Lee Odden on Jun 16th, 2005     Online Marketing

I just happened upon this blog on RSS, RSSApplied.com. It’s a group blog on RSS marketing and offers some excellent practical uses of RSS in marketing and communications.

“RSS has the potential to power your entire internet marketing mix, but only if you tightly integrate it with your marketing strategy. In this weblog, you will discover all the facets of RSS marketing, from content delivery, communications, and direct marketing to search engine rankings, traffic generation, promotion, and media relations”

Just about every day I find the concept of RSS marketing creeping into conversations and this is a resource I would recommend to those who want to learn more.

Lee Odden

New Yahoo! Search Subscriptions

Lee Odden on Jun 16th, 2005     Online Marketing

Yahoo now offers a search interface for paid subscription content from:

Consumer Reports
FT.com (60 days)
Forrester Research
IEEE publications
New England Journal of Medicine
TheStreet.com
Wall Street Journal

In order to view the actual content of the search results you need to be subscribed to the individual content sources. However it is convenient for searching multiple subscription content sources at the same time. via Reuters

Nice feature by Yahoo but there’s a business library in the Twin Cities called the JJ Hill Library that has offered a fantastic online search service for many different subscription services for the past 2+ years.

Lee Odden

RSS for increased search engine rankings

Lee Odden on Jun 15th, 2005     Online Marketing

One of the main benefits you hear about RSS is increased search engine rankings. Here are a few benefits RSS feeds can bring in regard to improving search engine rankings:

  • RSS feeds that use your own domain name get blogroll and annotated links from other blogs and web sites, increasing link popularity
  • Inclusion in RSS directories can assist with traffic and link popularity
  • Updated RSS feeds are indexed by search engine spiders more frequently
  • RSS output on your web pages contributes to your site’s “freshness”
  • The format of most RSS feeds provides themed content that’s easier for search engines to understand

There many applications for how RSS feeds can be implemented ranging from syndication of blog posts to republishing syndicated content on your site(s). There are also opportunities for companies that use affiliate marketing to promote syndicated content across their affiliate networks.

Lee Odden

Blog software

Lee Odden on Jun 15th, 2005     Online Marketing

I just found these links on and that break down most of the major blogging platforms and features. Very useful if you’re considering starting a blog and you need to perform detailed evaluations of options.

Lee Odden

Yahoo blo.gs

Lee Odden on Jun 15th, 2005     Online Marketing

Yahoo has made another interesting acquisition, this time the blog tracking service blo.gs.

From Jim Winstead, blo.gs founder:

this is the sort of good home that i was looking for – yahoo! Obviously has the resources to run and improve blo.gs in pace with the incredible growth of blogs (and syndication in general), and in talking with them it was also clear that we had some of the same vision for the future of the service and the ping/notification infrastructure..

Jeremy Zawodny of Yahoo comments:

What are our plans for the service? Simple. Keep it running, make it scale, and make it even better (a lot like the Flickr plans).

TopRank Online Marketing

Free WordPress Blog & Hosting

TopRank Online Marketing on Jun 14th, 2005     Online Marketing

blogsomelogo
offers free blogs and hosting. It’s a system similar to but it uses the WordPress blogging platform which comes with more features including categories and the ability to add plug-ins.

Blogsome is free, easy to get up and running and your blogs will be published with a sub-domain web address. Example: http://[your-choice].blogsome.com. They also have a support forum if you find yourself having issues. It looks very promising. The only downside is that it comes with Google ads but they are small.

I set up a blog to see how everything works and it’s very nice. A complete WordPress blog without the hassle of installing software on a server.

Lee Odden

Bundling Toolbars with software – clever or tricky?

Lee Odden on Jun 14th, 2005     Online Marketing

BetaNews reports that WinZip has added Google Toolbar and Desktop Search software to it’s Windows archive program. The article references this method of bundling as akin to how spyware and adware companies market their products. Not the most flattering comparison.

Google is not alone, Yahoo also planning to offer its Yahoo! Toolbar with Macromedia Flash and Adobe’s Acrobat Reader.

Lee Odden

Best Marketing Blog Awards

Lee Odden on Jun 14th, 2005     Online Marketing

Marketing Sherpa announced the winners of the 2005 Readers Choice Blog Awards today.

Over 2000 votes were cast for blogs in 9 different categories. Thank you to everyone that voted for Online Marketing Blog, I appreciate it!

Winners included:

Best individual’s blog on the general topic of marketing and advertising
Seth Godin’s Blog
Honorable Mention: Adrants

Best group weblog on the general topic of marketing and advertising
MarketingVOX
Honorable Mention (Tie): Marketing GeniusChurch of the Customer

Best PR-topic blog
Media Guerrilla
Honorable Mention: Strategic Public Relations

Best B-to-B marketing-topic blog
Guerrilla Consulting
Honorable Mention: B-to-B Lead Generation Blog (Congratulations Brian!)

Best blog on small business marketing
Duct Tape Marketing (Congratulations John!)
Honorable Mention: Small Business Trends (Congratulations Anita!)

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